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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Lessons
Failing
Learn
Cannot
Important
Scientific
Fail
Method

More quotes by Eric Ries

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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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If you cannot fail, you cannot learn.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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New Customers come from the action of past customers
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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The only person who can put you out of business, in the early days, is yourself.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
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If we stopped wasting people's time, what would they do with it?
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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