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New Customers come from the action of past customers

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Customers
Action
Past
Come

More quotes by Eric Ries

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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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The only way to win is to learn faster than anyone else.
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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If we stopped wasting people's time, what would they do with it?
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
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If you don't know who your customer is, you don't know what quality is.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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If you cannot fail, you cannot learn.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
Eric Ries
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Reading is good, action is better.
Eric Ries
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A pivot is a change in strategy without a change in vision.
Eric Ries