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A pivot is a change in strategy without a change in vision.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Vision
Change
Without
Pivot
Entrepreneur
Strategy

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If you don't know who your customer is, you don't know what quality is.
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Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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New Customers come from the action of past customers
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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The only person who can put you out of business, in the early days, is yourself.
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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
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