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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Asks
Questions
Opportunity
Asking
Beautiful
Answer
Today
Lead
Right
Growth
Figuring
Question
Lean
Answers
Dynamic
Economy
Opportunities

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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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The only person who can put you out of business, in the early days, is yourself.
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Reading is good, action is better.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
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Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
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The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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New Customers come from the action of past customers
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Don’t be in a rush to get big. Be in a rush to have a great product.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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If you cannot fail, you cannot learn.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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If we stopped wasting people's time, what would they do with it?
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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We must learn what customers really want, not what they say they want or what we think they should want.
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