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If you don't know who your customer is, you don't know what quality is.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Customer
Customers
Quality

More quotes by Eric Ries

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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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The only person who can put you out of business, in the early days, is yourself.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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We must learn what customers really want, not what they say they want or what we think they should want.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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Don’t be in a rush to get big. Be in a rush to have a great product.
Eric Ries
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All innovation begins with vision. It’s what happens next that is critical.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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The only way to win is to learn faster than anyone else.
Eric Ries