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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Company
Companies
Order
Chaos
Tests
Using
Tools
Continuously
Approach
Lean
Vision
Providing
Create
Test

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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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We must learn what customers really want, not what they say they want or what we think they should want.
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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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If you cannot fail, you cannot learn.
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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If we stopped wasting people's time, what would they do with it?
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
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There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
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