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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Simple
Action
Past
Characterized
Come
Sustainable
Customers
Actions
Rule
Growth

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New Customers come from the action of past customers
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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We must learn what customers really want, not what they say they want or what we think they should want.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
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The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
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The only person who can put you out of business, in the early days, is yourself.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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A pivot is a change in strategy without a change in vision.
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