Quote

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

Eric Ries

Change background

T
T
T

Change font

TAGS & TOPICS

Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Past
Characterized
Come
Sustainable
Customers
Actions
Rule
Growth
Simple
Action

More quotes by Eric Ries

Image
Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
Eric Ries
Image
A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
Eric Ries
Image
All innovation begins with vision. It’s what happens next that is critical.
Eric Ries
Image
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
Eric Ries
Image
Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
Eric Ries
Image
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
Eric Ries
Image
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
Eric Ries
Image
The way forward is to learn to see every startup in any industry as a grand experiment.
Eric Ries
Image
A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
Eric Ries
Image
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
Eric Ries
Image
What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
Eric Ries
Image
In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
Eric Ries
Image
There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
Eric Ries
Image
Most companies are busy making their products worse, not better. Updating is almost always a disaster.
Eric Ries
Image
The only person who can put you out of business, in the early days, is yourself.
Eric Ries
Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
Eric Ries
Image
Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
Eric Ries
Image
If we stopped wasting people's time, what would they do with it?
Eric Ries
Image
The only way to win is to learn faster than anyone else.
Eric Ries
Image
We must learn what customers really want, not what they say they want or what we think they should want.
Eric Ries