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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
Eric Ries
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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
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Entirely
Product
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More quotes by Eric Ries
If you don't know who your customer is, you don't know what quality is.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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Reading is good, action is better.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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All innovation begins with vision. It’s what happens next that is critical.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
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A pivot is a change in strategy without a change in vision.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer' anything else is waste.
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The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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