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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Tools
Accordingly
Plans
Entrepreneurs
Successful
Adapt
Differentiates
Working
Failures
Brilliantly
Ability
Entrepreneur
Differentiate
Success
Strategy
Foresight
Stories
Discover
Strategies
Parts
Misguided

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Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
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The only way to win is to learn faster than anyone else.
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New Customers come from the action of past customers
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
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If we stopped wasting people's time, what would they do with it?
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
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All innovation begins with vision. It’s what happens next that is critical.
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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Reading is good, action is better.
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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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