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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Time
Depends
Imaginations
Question
Collectives
Imagination
Collective
Quality
Unusual
Future
Prosperity
Moment
Historical
Bigs
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Moments
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More quotes by Eric Ries

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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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We must learn what customers really want, not what they say they want or what we think they should want.
Eric Ries
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
Eric Ries
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If we stopped wasting people's time, what would they do with it?
Eric Ries
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
Eric Ries
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The only way to win is to learn faster than anyone else.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
Eric Ries
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
Eric Ries
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
Eric Ries
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
Eric Ries
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If you don't know who your customer is, you don't know what quality is.
Eric Ries
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
Eric Ries
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
Eric Ries
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
Eric Ries
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Don’t be in a rush to get big. Be in a rush to have a great product.
Eric Ries
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
Eric Ries
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
Eric Ries