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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Quality
Unusual
Future
Prosperity
Moment
Historical
Bigs
Places
Moments
Built
Time
Depends
Imaginations
Question
Collectives
Imagination
Collective

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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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New Customers come from the action of past customers
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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If you don't know who your customer is, you don't know what quality is.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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If we stopped wasting people's time, what would they do with it?
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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Reading is good, action is better.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
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The only way to win is to learn faster than anyone else.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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