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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Bottom
Doesn
Cannot
Mean
Decentralized
Thing
Bottoms
Unpredictable
Managed
Innovation

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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
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We must learn what customers really want, not what they say they want or what we think they should want.
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