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Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.
Eric Ries
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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
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Bottom
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Cannot
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Decentralized
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More quotes by Eric Ries
If you cannot fail, you cannot learn.
Eric Ries
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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We must learn what customers really want, not what they say they want or what we think they should want.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
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If you don't know who your customer is, you don't know what quality is.
Eric Ries
A pivot is a change in strategy without a change in vision.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
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New Customers come from the action of past customers
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
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The only way to win is to learn faster than anyone else.
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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