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We must learn what customers really want, not what they say they want or what we think they should want.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Learn
Must
Really
Think
Thinking
Customers
Inspiring

More quotes by Eric Ries

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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
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The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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Reading is good, action is better.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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New Customers come from the action of past customers
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If we stopped wasting people's time, what would they do with it?
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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If you cannot fail, you cannot learn.
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All innovation begins with vision. It’s what happens next that is critical.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
Eric Ries