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If we stopped wasting people's time, what would they do with it?

Eric Ries

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Eric Ries
Age: 44
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Trust
Would
Time
People
Wasting
Stopped

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The only person who can put you out of business, in the early days, is yourself.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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A pivot is a change in strategy without a change in vision.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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If you cannot fail, you cannot learn.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
Eric Ries