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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Seeing
Fail
Learn
Plan
Happens
Succeed
Cannot
Failing
Validated
Plans
Guaranteed
Trust
Gain
Learning
Necessarily
Team
Gains

More quotes by Eric Ries

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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
Eric Ries
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
Eric Ries
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
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All innovation begins with vision. It’s what happens next that is critical.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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The way forward is to learn to see every startup in any industry as a grand experiment.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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If we stopped wasting people's time, what would they do with it?
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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The only way to win is to learn faster than anyone else.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
Eric Ries
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Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
Eric Ries
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A pivot is a change in strategy without a change in vision.
Eric Ries
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
Eric Ries