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Most companies are busy making their products worse, not better. Updating is almost always a disaster.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Company
Making
Updating
Better
Disaster
Companies
Always
Busy
Worse
Products
Almost

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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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The only way to win is to learn faster than anyone else.
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If you don't know who your customer is, you don't know what quality is.
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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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A pivot is a change in strategy without a change in vision.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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New Customers come from the action of past customers
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If you cannot fail, you cannot learn.
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There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
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It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down.
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Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.
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We must learn what customers really want, not what they say they want or what we think they should want.
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The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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