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A printed work, which cannot be read, becomes a product without purpose.

Emil Ruder

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Emil Ruder
Age: 55 †
Born: 1914
Born: March 20
Died: 1970
Died: March 13
Designer
Graphic Designer
Typographer
City of Zurich
Purpose
Read
Cannot
Without
Typography
Work
Printed
Product
Products
Becomes

More quotes by Emil Ruder

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To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.
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They should make new ways to better design buildings and books. The computer was the end of Swiss typography!
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They work now with computers for building buildings and books, but not ever with new ideas.
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