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There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

Elon Musk

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Elon Musk
Age: 53
Born: 1971
Born: June 28
Actor
Aerospace Engineer
Engineer
Entrepreneur
Inventor
Investor
Programmer
Pretoria
South Africa
Elon Reeve Musk
Elon R. Musk
Elon R Musk
Two
Versions
Need
Scales
Needs
Market
Really
Mass
Iterate
Things
Design
Economies
Technology
Affordable
Economy
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Scale

More quotes by Elon Musk

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I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.
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Physics is really figuring out how to discover new things that are counterintuitive, like quantum mechanics. It's really counterintuitive.
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You have to be pretty driven to make it happen. Otherwise, you will just make yourself miserable.
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Trying to read our DNA is like trying to understand software code - with only 90% of the code riddled with errors. It's very difficult in that case to understand and predict what that software code is going to do.
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There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness.
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Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.
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I always had an existential crisis, trying to figure out ‘what does it all mean?’ I came to the conclusion that if we can advance the knowledge of the world, if we can expand the scope and scale of consciousness, then, we’re better able to ask the right questions and become more enlightened. That’s the only way to move forward.
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If you go back back a few hundred years, what we take for granted today would seem like magic - being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.
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Even if producing CO2 was good for the environment, given that we're going to run out of hydrocarbons, we need to find some sustainable means of operating.
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When something is important enough, you do it even if the odds are not in your favor.
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I want to make rockets 100 times, if not 1,000 times better. The ultimate objective is to make humanity a multiplanet species. Thirty years from now, there'll be a base on the moon and on Mars, and people will be going back and forth on SpaceX rockets.
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Any product that needs a manual to work is broken.
Elon Musk
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I would like to die on Mars. Just not on impact.
Elon Musk
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It is definitely true that the fundamental enabling technology for electric cars is lithium-ion as a cell chemistry technology. In the absence of that, I don't think it's possible to make an electric car that is competitive with a gasoline car.
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The primary means of energy generation is going to solar. It will at least be a plurality, and probably be a slight majority in the long term.
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I came to the conclusion that we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask. Really, the only thing that makes sense is to strive for greater collective enlightenment.
Elon Musk
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It was obvious to me that we could never colonize Mars without reusability, any more than America would have been colonized if they had to burn the ships after every trip.
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What most people know but don't realize they know is that the world is almost entirely solar-powered already. If the sun wasn't there, we'd be a frozen ice ball at three degrees Kelvin, and the sun powers the entire system of precipitation. The whole ecosystem is solar-powered.
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The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
Elon Musk
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I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.
Elon Musk