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There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

Elon Musk

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Elon Musk
Age: 53
Born: 1971
Born: June 28
Actor
Aerospace Engineer
Engineer
Entrepreneur
Inventor
Investor
Programmer
Pretoria
South Africa
Elon Reeve Musk
Elon R. Musk
Elon R Musk
Need
Scales
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Iterate
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More quotes by Elon Musk

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Optimism, pessimism, f**k that we're going to make it happen. As God is my bloody witness, I'm hell-bent on making it work.
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Self-driving cars are the natural extension of active safety and obviously something we should do.
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I really do encourage other manufacturers to bring electric cars to market. It's a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that's what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.
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You shouldn't do things differently just because they're different. They need to be... better.
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Even if producing CO2 was good for the environment, given that we're going to run out of hydrocarbons, we need to find some sustainable means of operating.
Elon Musk
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I think the high-tech industry is used to developing new things very quickly. It's the Silicon Valley way of doing business: You either move very quickly and you work hard to improve your product technology, or you get destroyed by some other company.
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I think there are too many smart people pursuing internet stuff, finance, and law. That is part of the reason why we haven't seen as much innovation.
Elon Musk
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The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
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If you had to buy a new plane every time you flew somewhere, it would be incredibly expensive.
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If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
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Biofuels such as ethanol require enormous amounts of cropland and end up displacing either food crops or natural wilderness, neither of which is good.
Elon Musk
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Does the logic connect? What are the range of probably outcomes? You want to figure out what those probabilities are and ideally be the House. It's fine to gamble, as long as you're the House. Also, listen to critical feedback, particularly from friends. Generally they will be thinking it but they won't tell you.
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You can just reload, propel it and fly again. This is extremely important for revolutionizing access to space because as long as we continue to throw away rockets and space crafts, we will never truly have access to space.
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Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
Elon Musk
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Yeah, well I think anyone who likes fast cars will love the Tesla. And it has fantastic handling by the way. I mean this car will crush a Porsche on the track, just crush it. So if you like fast cars, you'll love this car. And then oh, by the way, it happens to be electric and it's twice the efficiency of a Prius.
Elon Musk
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The tough thing is figuring out what questions to ask, but […] once you do that, the rest is really easy.
Elon Musk
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I'm reasonably optimistic about the future, especially the future of the United States - for the century, at least.
Elon Musk
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Obviously Tesla is about helping solve the consumption of energy in a sustainable manner but you need the production of energy in a sustainable manner.
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SpaceX has the potential of saving the U.S. government $1 billion a year. We are opposed to creating an entrenched monopoly with no realistic means for anyone to compete.
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It's just mind-blowingly awesome. I apologize, and I wish I was more articulate, but it's hard to be articulate when your mind's blown-but in a very good way.
Elon Musk