Quote

You always start with a fantasy. Part of the fantasy technique is to visualize something as perfect. Then with the experiments you work back from the fantasy to reality, hacking away at the components.

Edwin Land

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Edwin Land
Age: 81 †
Born: 1909
Born: May 7
Died: 1991
Died: March 1
Entrepreneur
Inventor
Photographer
Physicist
Bridgeport
Connecticut
Edwin Land
Edwin Herbert Land
E.H. Land
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Experiments
Work
Technique
Something
Fantasy
Always
Start
Perfect
Away
Visualize
Reality
Hacking
Part
Components

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There's a rule they don't teach you at the Harvard Business School. It is, if anything is worth doing, it's worth doing to excess.
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The bottom line is in heaven!
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Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.
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Fifty years after we undertook to make the first synthetic polarizers we find them the essential layer in digital liquid-crystal. And thirty four years after we undertook to make the first instant camera and film, our kind of photography has become ubiquitous.
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Anything worth doing is worth doing to excess.
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A mistake is an event, the full benefit of which has not yet been turned to your advantage.
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We live in a world changing so rapidly that what we mean frequently by common sense is doing the thing that would have been right last year.
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Our society is changing so rapidly that none of us can know what it is or where it is going.
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I have long aspired to make our company a noble prototype of industry, penetrating in science, reliable in engineering, creative in aesthetics and wholesomely prosperous in economics.
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Industry is best at the intersection of science and art.
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The test of an invention is the power of an inventor to push it through in the face of staunch-not opposition, but indifference-in society.
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A mistake is a future benefit, the full value of which is yet to be realized.
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I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company.
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I don't mind conducting the orchestra if I can play the violin.
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Colour is always a consequence, never a cause.
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Don't do anything that someone else can do.
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It's not that we need new ideas, but we need to stop having old ideas.
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Do not do anything that anyone else can do readily.
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A significant inventionmust be startling, unexpected. It must come to a world that is not prepared for it.
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Marketing is what you do when your product is no good.
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