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Marketing is what you do when your product is no good.

Edwin Land

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Edwin Land
Age: 81 †
Born: 1909
Born: May 7
Died: 1991
Died: March 1
Entrepreneur
Inventor
Photographer
Physicist
Bridgeport
Connecticut
Edwin Land
Edwin Herbert Land
E.H. Land
Advertising
Product
Products
Good
Marketing

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The world belongs to the articulate.
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The most important thing about power is to make sure you don't have to use it.
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An invention that is quickly accepted will turn out to be a rather trivial alteration of something that has already existed.
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We took nothing from anybody. We gave a great deal to the world. The only thing keeping us alive is our brilliance. The only thing that keeps our brilliance alive is our patents.
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The first thing you do is teach the person to feel that the vision is very important and nearly impossible. That draws out the drive in the winner.
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I have long aspired to make our company a noble prototype of industry, penetrating in science, reliable in engineering, creative in aesthetics and wholesomely prosperous in economics.
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Science is a method to keep yourself from kidding yourself.
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Why do I want to believe what I believe?... Science, to put it somewhat vulgarly, is a technique to keep yourself from kidding yourself.
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We can be dramatic, even theatrical we can be persuasive but the message we are telling must be true.
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In a few wretched buildings, we created a whole new industry with international significance.
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There's a rule they don't teach you at the Harvard Business School. It is, if anything is worth doing, it's worth doing to excess.
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It only takes a day to change someone from an anti-intellectual to an intellectual by persuading him that he might be one!
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Aladdin in his most intoxicated moments would never have dreamed of asking his [djinn] for [a polaroid] ... It's utterly new in concept and appearance, utilizing an utterly revolutionary flash system, an utterly revolutionary viewing system, utterly revolutionary electronics, and utterly revolutionary film structure.
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The future may require not so much having a new idea as stopping having an old idea.
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Someone is going to make your product obsolete. Make sure it's you.
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Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.
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Do not do anything that anyone else can do readily.
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Industry is best at the intersection of science and art.
Edwin Land
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A significant inventionmust be startling, unexpected. It must come to a world that is not prepared for it.
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My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
Edwin Land