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Marketing is what you do when your product is no good.

Edwin Land

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Edwin Land
Age: 81 †
Born: 1909
Born: May 7
Died: 1991
Died: March 1
Entrepreneur
Inventor
Photographer
Physicist
Bridgeport
Connecticut
Edwin Land
Edwin Herbert Land
E.H. Land
Products
Good
Marketing
Advertising
Product

More quotes by Edwin Land

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A premature attempt to explain something that thrills you will destroy your perceptivity rather than increase it, because your tendency will be to explain away rather than seek out.
Edwin Land
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It is a curious property of research activity that after the problem has been solved the solution seems obvious. This is true not only for those who have not previously been acquainted with the problem, but also for those who have worked over it for years.
Edwin Land
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Aladdin in his most intoxicated moments would never have dreamed of asking his [djinn] for [a polaroid] ... It's utterly new in concept and appearance, utilizing an utterly revolutionary flash system, an utterly revolutionary viewing system, utterly revolutionary electronics, and utterly revolutionary film structure.
Edwin Land
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The world is like a fertile field that's waiting to be harvested. The seeds have been planted, and what I do is go out and help plant more seeds and harvest them.
Edwin Land
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It only takes a day to change someone from an anti-intellectual to an intellectual by persuading him that he might be one!
Edwin Land
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Our society is changing so rapidly that none of us can know what it is or where it is going.
Edwin Land
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As I review the nature of the creative drive in the inventive scientists that have been around me, as well as in myself, I find the first event is an urge to make a significant intellectual contribution that can be tangible embodied in a product or process.
Edwin Land
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Science is a method to keep yourself from kidding yourself.
Edwin Land
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We live in a world changing so rapidly that what we mean frequently by common sense is doing the thing that would have been right last year.
Edwin Land
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Politeness is the poison of collaboration.
Edwin Land
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The first thing you do is teach the person to feel that the vision is very important and nearly impossible. That draws out the drive in the winner.
Edwin Land
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[A Polaroid camera] places before you a thing that is more of the thing than the thing was.
Edwin Land
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Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.
Edwin Land
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A mistake is an event, the full benefit of which has not yet been turned to your advantage.
Edwin Land
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An invention that is quickly accepted will turn out to be a rather trivial alteration of something that has already existed.
Edwin Land
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Do not do anything that anyone else can do readily.
Edwin Land
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Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.
Edwin Land
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The test of an invention is the power of an inventor to push it through in the face of staunch-not opposition, but indifference-in society.
Edwin Land
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The most important thing about power is to make sure you don't have to use it.
Edwin Land
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I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company.
Edwin Land