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Marketing is what you do when your product is no good.

Edwin Land

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Edwin Land
Age: 81 †
Born: 1909
Born: May 7
Died: 1991
Died: March 1
Entrepreneur
Inventor
Photographer
Physicist
Bridgeport
Connecticut
Edwin Land
Edwin Herbert Land
E.H. Land
Marketing
Advertising
Product
Products
Good

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Someone is going to make your product obsolete. Make sure it's you.
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Industry is best at the intersection of science and art.
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A significant inventionmust be startling, unexpected. It must come to a world that is not prepared for it.
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Why do I want to believe what I believe?... Science, to put it somewhat vulgarly, is a technique to keep yourself from kidding yourself.
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Anything worth doing is worth doing to excess.
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I believe each incoming freshman [in college] must be started at once on his own research project if we are to preserve his secret dream of greatness and make it come true.
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My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
Edwin Land
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I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company.
Edwin Land
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We can be dramatic, even theatrical we can be persuasive but the message we are telling must be true.
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Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.
Edwin Land
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Look, if the picture you get instantly is as beautiful as the picture you get by waiting seven days, then it is absolute madness to say that there is virtue in waiting.
Edwin Land
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Creativity is the sudden cessation of stupidity.
Edwin Land
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I submit to you that when in each man the dream of personal greatness dies, democracy loses the real source of its future strength.
Edwin Land
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An essential aspect of creativity is not being afraid to fail.
Edwin Land
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Our society is changing so rapidly that none of us can know what it is or where it is going.
Edwin Land
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Aladdin in his most intoxicated moments would never have dreamed of asking his [djinn] for [a polaroid] ... It's utterly new in concept and appearance, utilizing an utterly revolutionary flash system, an utterly revolutionary viewing system, utterly revolutionary electronics, and utterly revolutionary film structure.
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The world is like a fertile field that's waiting to be harvested. The seeds have been planted, and what I do is go out and help plant more seeds and harvest them.
Edwin Land
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Fifty years after we undertook to make the first synthetic polarizers we find them the essential layer in digital liquid-crystal. And thirty four years after we undertook to make the first instant camera and film, our kind of photography has become ubiquitous.
Edwin Land
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A mistake is an event, the full benefit of which has not yet been turned to your advantage.
Edwin Land
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The most important thing about power is to make sure you don't have to use it.
Edwin Land