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Marketing is what you do when your product is no good.

Edwin Land

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Edwin Land
Age: 81 †
Born: 1909
Born: May 7
Died: 1991
Died: March 1
Entrepreneur
Inventor
Photographer
Physicist
Bridgeport
Connecticut
Edwin Land
Edwin Herbert Land
E.H. Land
Product
Products
Good
Marketing
Advertising

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A mistake is an event, the full benefit of which has not yet been turned to your advantage.
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It only takes a day to change someone from an anti-intellectual to an intellectual by persuading him that he might be one!
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Our society is changing so rapidly that none of us can know what it is or where it is going.
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The world belongs to the articulate.
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The test of an invention is the power of an inventor to push it through in the face of staunch-not opposition, but indifference-in society.
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An invention that is quickly accepted will turn out to be a rather trivial alteration of something that has already existed.
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Creativity is the sudden cessation of stupidity.
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You cannot separate the composition from the life of the moment. It is all one thing, to be decided in a split second while you're living through it.
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Why do I want to believe what I believe?... Science, to put it somewhat vulgarly, is a technique to keep yourself from kidding yourself.
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Work only on problems that are manifestly important and seem to be nearly impossible to solve. That way you will have a natural market for your product and no competition.
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The future may require not so much having a new idea as stopping having an old idea.
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In this country, there is an opportunity for the development of man's intellectual, cultural, and spiritual potentialities that has never existed before in the history of our species. I mean not simply an opportunity for greatness for a few, but an opportunity for greatness for the many.
Edwin Land
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As I review the nature of the creative drive in the inventive scientists that have been around me, as well as in myself, I find the first event is an urge to make a significant intellectual contribution that can be tangible embodied in a product or process.
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Science is a method to keep yourself from kidding yourself.
Edwin Land
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There's a rule they don't teach you at the Harvard Business School. It is, if anything is worth doing, it's worth doing to excess.
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My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
Edwin Land
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I don't mind conducting the orchestra if I can play the violin.
Edwin Land
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Profundity and originality are attributes of single, if not singular, minds.
Edwin Land
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It's not that we need new ideas, but we need to stop having old ideas.
Edwin Land
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It is a curious property of research activity that after the problem has been solved the solution seems obvious. This is true not only for those who have not previously been acquainted with the problem, but also for those who have worked over it for years.
Edwin Land