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Marketing is what you do when your product is no good.

Edwin Land

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Edwin Land
Age: 81 †
Born: 1909
Born: May 7
Died: 1991
Died: March 1
Entrepreneur
Inventor
Photographer
Physicist
Bridgeport
Connecticut
Edwin Land
Edwin Herbert Land
E.H. Land
Marketing
Advertising
Product
Products
Good

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It is a curious property of research activity that after the problem has been solved the solution seems obvious.
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I believe each incoming freshman [in college] must be started at once on his own research project if we are to preserve his secret dream of greatness and make it come true.
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I don't mind conducting the orchestra if I can play the violin.
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The most important thing about power is to make sure you don't have to use it.
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In this country, there is an opportunity for the development of man's intellectual, cultural, and spiritual potentialities that has never existed before in the history of our species. I mean not simply an opportunity for greatness for a few, but an opportunity for greatness for the many.
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An essential aspect of creativity is not being afraid to fail.
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I submit to you that when in each man the dream of personal greatness dies, democracy loses the real source of its future strength.
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The first thing you do is teach the person to feel that the vision is very important and nearly impossible. That draws out the drive in the winner.
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We took nothing from anybody. We gave a great deal to the world. The only thing keeping us alive is our brilliance. The only thing that keeps our brilliance alive is our patents.
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The world is like a fertile field that's waiting to be harvested. The seeds have been planted, and what I do is go out and help plant more seeds and harvest them.
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Do not do anything that anyone else can do readily.
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Our society is changing so rapidly that none of us can know what it is or where it is going.
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A mistake is an event, the full benefit of which has not yet been turned to your advantage.
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There's a rule they don't teach you at the Harvard Business School. It is, if anything is worth doing, it's worth doing to excess.
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A mistake is a future benefit, the full value of which is yet to be realized.
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The bottom line is in heaven!
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We can be dramatic, even theatrical we can be persuasive but the message we are telling must be true.
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You cannot separate the composition from the life of the moment. It is all one thing, to be decided in a split second while you're living through it.
Edwin Land
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Profundity and originality are attributes of single, if not singular, minds.
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As I review the nature of the creative drive in the inventive scientists that have been around me, as well as in myself, I find the first event is an urge to make a significant intellectual contribution that can be tangible embodied in a product or process.
Edwin Land