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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
People
Smarter
Content
General
Respect
Audience
Really
Think
Thinking
Audiences

More quotes by Edward Tufte

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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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My father worked for governments all his life as an engineer and public works director.
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
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Good design is clear thinking made visible, bad design is stupidity made visible
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
Edward Tufte
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The point of the essay is to change things.
Edward Tufte
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Simple design, intense content.
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The world is much more interesting than any one discipline.
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Beautiful Evidence is about the theory and practice of analytical design.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
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The goal is to provide analytical tools that will last students a lifetime
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Design cannot rescue failed content.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
Edward Tufte
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Clutter and confusion are failures of design, not attributes of information.
Edward Tufte
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Edward Tufte
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte