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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
General
Respect
Audience
Really
Think
Thinking
Audiences
People
Smarter
Content

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If you like overheads, you'll love PowerPoint.
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I am certainly not an intellectual relativist, nor a moral relativist.
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If the statistics are boring, you've got the wrong numbers.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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Design cannot rescue failed content.
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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My father worked for governments all his life as an engineer and public works director.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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The point of the essay is to change things.
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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Simple design, intense content.
Edward Tufte
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The world is much more interesting than any one discipline.
Edward Tufte
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A curious consequence is that I have become a minor celebrity.
Edward Tufte
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Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte