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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Think
Thinking
Audiences
People
Smarter
Content
General
Respect
Audience
Really

More quotes by Edward Tufte

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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
Edward Tufte
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
Edward Tufte
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
Edward Tufte
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
Edward Tufte
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
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Design cannot rescue failed content.
Edward Tufte
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The point of the essay is to change things.
Edward Tufte
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If the statistics are boring, you've got the wrong numbers.
Edward Tufte
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
Edward Tufte
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
Edward Tufte