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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
Edward Tufte
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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
People
Smarter
Content
General
Respect
Audience
Really
Think
Thinking
Audiences
More quotes by Edward Tufte
The point of the essay is to change things.
Edward Tufte
I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
Edward Tufte
The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
The world is much more interesting than any one discipline.
Edward Tufte
Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
Clutter and confusion are failures of design, not attributes of information.
Edward Tufte
I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
Edward Tufte
Simple design, intense content.
Edward Tufte
I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
Edward Tufte
If the statistics are boring, you've got the wrong numbers.
Edward Tufte
The world is generally multivariate
Edward Tufte
There are only two industries that refer to their customers as 'users'.
Edward Tufte
Design cannot rescue failed content.
Edward Tufte
The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Edward Tufte
Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte
