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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Think
Thinking
Audiences
People
Smarter
Content
General
Respect
Audience
Really

More quotes by Edward Tufte

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The point of the essay is to change things.
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The world is generally multivariate
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Simple design, intense content.
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
Edward Tufte
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Beautiful Evidence is about the theory and practice of analytical design.
Edward Tufte
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
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The world is much more interesting than any one discipline.
Edward Tufte
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I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
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There are only two industries that refer to their customers as 'users'.
Edward Tufte
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The goal is to provide analytical tools that will last students a lifetime
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
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Design cannot rescue failed content.
Edward Tufte
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
Edward Tufte
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte