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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Thinking
Audiences
People
Smarter
Content
General
Respect
Audience
Really
Think

More quotes by Edward Tufte

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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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If the statistics are boring, you've got the wrong numbers.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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A curious consequence is that I have become a minor celebrity.
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The goal is to provide analytical tools that will last students a lifetime
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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The world is much more interesting than any one discipline.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
Edward Tufte
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The world is generally multivariate
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
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The point of the essay is to change things.
Edward Tufte
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There are only two industries that refer to their customers as 'users'.
Edward Tufte
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Beautiful Evidence is about the theory and practice of analytical design.
Edward Tufte
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Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte