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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Audience
Really
Think
Audiences
Thinking
Smarter
People
Content
General
Respect

More quotes by Edward Tufte

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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
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My father worked for governments all his life as an engineer and public works director.
Edward Tufte
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Beautiful Evidence is about the theory and practice of analytical design.
Edward Tufte
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
Edward Tufte
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There are only two industries that refer to their customers as 'users'.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
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The world is generally multivariate
Edward Tufte
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I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
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Design cannot rescue failed content.
Edward Tufte
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The world is much more interesting than any one discipline.
Edward Tufte
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
Edward Tufte
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Edward Tufte
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte