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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
People
Smarter
Content
General
Respect
Audience
Really
Think
Thinking
Audiences

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My father worked for governments all his life as an engineer and public works director.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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The world is much more interesting than any one discipline.
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
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If the statistics are boring, you've got the wrong numbers.
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Beautiful Evidence is about the theory and practice of analytical design.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
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Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte
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I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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The point of the essay is to change things.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward Tufte
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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Simple design, intense content.
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
Edward Tufte
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte