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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
People
Smarter
Content
General
Respect
Audience
Really
Think
Thinking
Audiences

More quotes by Edward Tufte

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A curious consequence is that I have become a minor celebrity.
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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If you like overheads, you'll love PowerPoint.
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
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The point of the essay is to change things.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
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My father worked for governments all his life as an engineer and public works director.
Edward Tufte
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There are only two industries that refer to their customers as 'users'.
Edward Tufte
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Simple design, intense content.
Edward Tufte
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The world is much more interesting than any one discipline.
Edward Tufte
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Clutter and confusion are failures of design, not attributes of information.
Edward Tufte
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The goal is to provide analytical tools that will last students a lifetime
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
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If the statistics are boring, you've got the wrong numbers.
Edward Tufte