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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Achieve
Goal
Generic
Left
Bullets
Tell
List
Going
Lists
Would
Narrative
Goals
Gets

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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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The world is much more interesting than any one discipline.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
Edward Tufte
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Clutter and confusion are failures of design, not attributes of information.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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The goal is to provide analytical tools that will last students a lifetime
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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Good design is clear thinking made visible, bad design is stupidity made visible
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A curious consequence is that I have become a minor celebrity.
Edward Tufte
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There are only two industries that refer to their customers as 'users'.
Edward Tufte
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte