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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Left
Bullets
Tell
List
Going
Lists
Would
Narrative
Goals
Gets
Achieve
Goal
Generic

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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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The world is generally multivariate
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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Good design is clear thinking made visible, bad design is stupidity made visible
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My father worked for governments all his life as an engineer and public works director.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
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There are only two industries that refer to their customers as 'users'.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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Beautiful Evidence is about the theory and practice of analytical design.
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A curious consequence is that I have become a minor celebrity.
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Design cannot rescue failed content.
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The goal is to provide analytical tools that will last students a lifetime
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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Simple design, intense content.
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