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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Achieve
Goal
Generic
Left
Bullets
Tell
List
Going
Lists
Would
Narrative
Goals
Gets

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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
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If you like overheads, you'll love PowerPoint.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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Make all visual distinctions as subtle as possible, but still clear and effective.
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There are only two industries that refer to their customers as 'users'.
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The world is generally multivariate
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Clutter and confusion are failures of design, not attributes of information.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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Beautiful Evidence is about the theory and practice of analytical design.
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My father worked for governments all his life as an engineer and public works director.
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
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Design cannot rescue failed content.
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