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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Universal
Displays
Deep
Cognitive
Design
Accord
Understand
Display
Order
Worthwhile
Believe
Tasks
Profound
Indeed

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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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The point of the essay is to change things.
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Make all visual distinctions as subtle as possible, but still clear and effective.
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Design cannot rescue failed content.
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Good design is clear thinking made visible, bad design is stupidity made visible
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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The world is much more interesting than any one discipline.
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
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There are only two industries that refer to their customers as 'users'.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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A curious consequence is that I have become a minor celebrity.
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Simple design, intense content.
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
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If you like overheads, you'll love PowerPoint.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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