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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Profound
Indeed
Universal
Displays
Deep
Cognitive
Design
Accord
Understand
Display
Order
Worthwhile
Believe
Tasks

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The point of the essay is to change things.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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Beautiful Evidence is about the theory and practice of analytical design.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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Clutter and confusion are failures of design, not attributes of information.
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If you like overheads, you'll love PowerPoint.
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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If the statistics are boring, you've got the wrong numbers.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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The goal is to provide analytical tools that will last students a lifetime
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Design cannot rescue failed content.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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Good design is clear thinking made visible, bad design is stupidity made visible
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My father worked for governments all his life as an engineer and public works director.
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Make all visual distinctions as subtle as possible, but still clear and effective.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
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