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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Deep
Cognitive
Design
Accord
Understand
Display
Order
Worthwhile
Believe
Tasks
Profound
Indeed
Universal
Displays

More quotes by Edward Tufte

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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
Edward Tufte
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
Edward Tufte
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
Edward Tufte
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Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
Edward Tufte
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There are only two industries that refer to their customers as 'users'.
Edward Tufte
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Design cannot rescue failed content.
Edward Tufte
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
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My father worked for governments all his life as an engineer and public works director.
Edward Tufte
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
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If the statistics are boring, you've got the wrong numbers.
Edward Tufte
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
Edward Tufte
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Beautiful Evidence is about the theory and practice of analytical design.
Edward Tufte