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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
World
Visual
Represent
Complexes
Measurement
Complex
Static
Mere
Dynamic
Paper
Flat
Rich
Flats
Experience
Visuals

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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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Beautiful Evidence is about the theory and practice of analytical design.
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Good design is clear thinking made visible, bad design is stupidity made visible
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If the statistics are boring, you've got the wrong numbers.
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There are only two industries that refer to their customers as 'users'.
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The goal is to provide analytical tools that will last students a lifetime
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
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If you like overheads, you'll love PowerPoint.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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The point of the essay is to change things.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
Edward Tufte