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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Represent
Complexes
Measurement
Complex
Static
Mere
Dynamic
Paper
Flat
Rich
Flats
Experience
Visuals
World
Visual

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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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There are only two industries that refer to their customers as 'users'.
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Design cannot rescue failed content.
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The goal is to provide analytical tools that will last students a lifetime
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A curious consequence is that I have become a minor celebrity.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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The world is generally multivariate
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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My father worked for governments all his life as an engineer and public works director.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
Edward Tufte