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Make all visual distinctions as subtle as possible, but still clear and effective.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Effective
Simplicity
Possible
Clear
Distinctions
Stills
Visuals
Still
Visual
Make
Distinction
Subtle

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The goal is to provide analytical tools that will last students a lifetime
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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There are only two industries that refer to their customers as 'users'.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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My father worked for governments all his life as an engineer and public works director.
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I am certainly not an intellectual relativist, nor a moral relativist.
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
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If you like overheads, you'll love PowerPoint.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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Beautiful Evidence is about the theory and practice of analytical design.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte