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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Life
Trivial
Traffic
Useful
Universe
Death
Beautiful
Best
Important
Graphics

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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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Design cannot rescue failed content.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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Good design is clear thinking made visible, bad design is stupidity made visible
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If you like overheads, you'll love PowerPoint.
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There are only two industries that refer to their customers as 'users'.
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I am certainly not an intellectual relativist, nor a moral relativist.
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Beautiful Evidence is about the theory and practice of analytical design.
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The world is generally multivariate
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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The goal is to provide analytical tools that will last students a lifetime
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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Make all visual distinctions as subtle as possible, but still clear and effective.
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The point of the essay is to change things.
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If the statistics are boring, you've got the wrong numbers.
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