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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
Edward Tufte
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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Work
Think
Cognitive
Thinking
Imposing
Avoiding
Software
Workers
Style
Important
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The world is much more interesting than any one discipline.
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The world is generally multivariate
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The goal is to provide analytical tools that will last students a lifetime
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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Good design is clear thinking made visible, bad design is stupidity made visible
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Make all visual distinctions as subtle as possible, but still clear and effective.
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A curious consequence is that I have become a minor celebrity.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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The point of the essay is to change things.
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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My father worked for governments all his life as an engineer and public works director.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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Design cannot rescue failed content.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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