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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Presentation
Mode
Content
Cost
Realizing
Audience
Process
Without
Drifted

More quotes by Edward Tufte

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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte
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The goal is to provide analytical tools that will last students a lifetime
Edward Tufte
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A curious consequence is that I have become a minor celebrity.
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Simple design, intense content.
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Design cannot rescue failed content.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
Edward Tufte
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The world is much more interesting than any one discipline.
Edward Tufte
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If you like overheads, you'll love PowerPoint.
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
Edward Tufte
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
Edward Tufte
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
Edward Tufte
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
Edward Tufte
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Make all visual distinctions as subtle as possible, but still clear and effective.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
Edward Tufte
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
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I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
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Good design is clear thinking made visible, bad design is stupidity made visible
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte