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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Content
Cost
Realizing
Audience
Process
Without
Drifted
Presentation
Mode

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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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Make all visual distinctions as subtle as possible, but still clear and effective.
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I am certainly not an intellectual relativist, nor a moral relativist.
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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Good design is clear thinking made visible, bad design is stupidity made visible
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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If you like overheads, you'll love PowerPoint.
Edward Tufte
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
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A curious consequence is that I have become a minor celebrity.
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Simple design, intense content.
Edward Tufte
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The world is much more interesting than any one discipline.
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There are only two industries that refer to their customers as 'users'.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
Edward Tufte
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My father worked for governments all his life as an engineer and public works director.
Edward Tufte
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
Edward Tufte
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward Tufte
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Design cannot rescue failed content.
Edward Tufte
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
Edward Tufte