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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Process
Without
Drifted
Presentation
Mode
Content
Cost
Realizing
Audience

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Beautiful Evidence is about the theory and practice of analytical design.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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Design cannot rescue failed content.
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The world is much more interesting than any one discipline.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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Simple design, intense content.
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The point of the essay is to change things.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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Good design is clear thinking made visible, bad design is stupidity made visible
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
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If you like overheads, you'll love PowerPoint.
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If the statistics are boring, you've got the wrong numbers.
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The goal is to provide analytical tools that will last students a lifetime
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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A curious consequence is that I have become a minor celebrity.
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