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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Mode
Content
Cost
Realizing
Audience
Process
Without
Drifted
Presentation

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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
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The world is generally multivariate
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The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.
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My father worked for governments all his life as an engineer and public works director.
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A curious consequence is that I have become a minor celebrity.
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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The point of the essay is to change things.
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If you like overheads, you'll love PowerPoint.
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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Beautiful Evidence is about the theory and practice of analytical design.
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Clutter and confusion are failures of design, not attributes of information.
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The goal is to provide analytical tools that will last students a lifetime
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There are only two industries that refer to their customers as 'users'.
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Make all visual distinctions as subtle as possible, but still clear and effective.
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
Edward Tufte