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There are only two industries that refer to their customers as 'users'.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Customers
Computer
Industry
Technology
Two
Industries
Refer
Users
Programming

More quotes by Edward Tufte

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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward Tufte
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A curious consequence is that I have become a minor celebrity.
Edward Tufte
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Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose.
Edward Tufte
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
Edward Tufte
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Beautiful Evidence is about the theory and practice of analytical design.
Edward Tufte
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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
Edward Tufte
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If you like overheads, you'll love PowerPoint.
Edward Tufte
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I am certainly not an intellectual relativist, nor a moral relativist.
Edward Tufte
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The world is much more interesting than any one discipline.
Edward Tufte
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It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.
Edward Tufte
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What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.
Edward Tufte
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I think it is important for software to avoiding imposing a cognitive style on workers and their work.
Edward Tufte
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Simple design, intense content.
Edward Tufte
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
Edward Tufte
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
Edward Tufte
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
Edward Tufte
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There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
Edward Tufte
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It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward Tufte
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
Edward Tufte
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward Tufte