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There are only two industries that refer to their customers as 'users'.

Edward Tufte

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Edward Tufte
Age: 82
Born: 1942
Born: March 14
Computer Scientist
Graphic Designer
Political Scientist
Sculptor
Statistician
University Teacher
Writer
Kansas City
Missouri
Edward R. Tufte
Edward Rolfe Tufte
Edward Rolf Tufte
Programming
Customers
Computer
Industry
Technology
Two
Industries
Refer
Users

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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
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The goal is to provide analytical tools that will last students a lifetime
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Good design is clear thinking made visible, bad design is stupidity made visible
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Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
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Design cannot rescue failed content.
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My father worked for governments all his life as an engineer and public works director.
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A curious consequence is that I have become a minor celebrity.
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Simple design, intense content.
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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.
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Great design is not democratic it comes from great designers. If the standard is lousy, then develop another standard.
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The world is much more interesting than any one discipline.
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The world is generally multivariate
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The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
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The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
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I am certainly not an intellectual relativist, nor a moral relativist.
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Make all visual distinctions as subtle as possible, but still clear and effective.
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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.
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Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
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In general, I think audiences are a lot smarter than people think. So, it's not know your audience, it's respect your audience, and really know your content.
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The world is complex, dynamic, multidimensiona l the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
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