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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Ideas
Characteristic
Intuitive
Characteristics
Discovered
Solutions
Obvious
More quotes by Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
A good design is not a democratic consensus.
Edward de Bono
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
To me, a faith in Jesus Christ that is not aligned with the poor ... it's nothing.
Edward de Bono
The quality of our thinking will determine the quality of our future
Edward de Bono
You can analyse the past, but you have to design the future
Edward de Bono
What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
Happiness is for those who don't really need it. So I can live without happiness.
Edward de Bono
People should realize we're jerks just like them.
Edward de Bono
Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
Complexity creates confusion, simplicity focus.
Edward de Bono
If you do not design the future, someone or something else will design it for you.
Edward de Bono
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
You cannot look in a new direction by looking harder in the same direction.
Edward de Bono