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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Characteristic
Intuitive
Characteristics
Discovered
Solutions
Obvious
Ideas

More quotes by Edward de Bono

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Creativity makes life more fun and more interesting.
Edward de Bono
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
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I think school is a place where thinking should be taught.
Edward de Bono
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
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The quality of our thinking will determine the quality of our future
Edward de Bono
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
Edward de Bono
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
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Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
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This is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . .
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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People should realize we're jerks just like them.
Edward de Bono
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A good design is not a democratic consensus.
Edward de Bono
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The effective thinker treats arrogance as the major sin of thinking.
Edward de Bono
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
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Do we have the will to make poverty history?
Edward de Bono
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono