Quote

The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Lateral
Vertical
Thinker
Says
Looking
Found

More quotes by Edward de Bono

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I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de Bono
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It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
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Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it.
Edward de Bono
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The quality of our thinking will determine the quality of our future
Edward de Bono
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de Bono
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono
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People should realize we're jerks just like them.
Edward de Bono
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Creativity gives the possibility of some sort of achievement to everyone.
Edward de Bono
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You can't dig a different hole by digging the same one deeper.
Edward de Bono
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
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If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
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Mock the devil, and he will flee from thee.
Edward de Bono
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
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Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
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Complexity creates confusion, simplicity focus.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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If you never change your mind, why have one?
Edward de Bono
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If you do not design the future, someone or something else will design it for you.
Edward de Bono