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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Every
Valuable
Always
Value
Never
Creative
Would
Values
Idea
Able
Ideas
Hindsight
Must
Logical

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Complexity means distracted effort. Simplicity means focused effort.
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Don't criticise a hypothesis, come up with a better one.
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You cannot dig a hole in a different place by digging the same hole deeper
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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People should realize we're jerks just like them.
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
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It's not enough to rage against the lie.. you've got to replace it with the truth.
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You can analyse the past, but you have to design the future
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Do we have the will to make poverty history?
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
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Creativity gives the possibility of some sort of achievement to everyone.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono