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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Charity
Trade
Poverty
Unstoppable
Justice
Appalling
Idea
Hypocrisy
Ideas
Campaign
Campaigns
Reform
More quotes by Edward de Bono
If you do not design the future, someone or something else will design it for you.
Edward de Bono
An idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de Bono
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
Creativity makes life more fun and more interesting.
Edward de Bono
Mock the devil, and he will flee from thee.
Edward de Bono
Don't criticise a hypothesis, come up with a better one.
Edward de Bono
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
The mind can only see what it is prepared to see.
Edward de Bono
The quality of our thinking will determine the quality of our future
Edward de Bono
Do we have the will to make poverty history?
Edward de Bono
A good design is not a democratic consensus.
Edward de Bono
Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
Edward de Bono
