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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Poverty
Unstoppable
Justice
Appalling
Idea
Hypocrisy
Ideas
Campaign
Campaigns
Reform
Charity
Trade
More quotes by Edward de Bono
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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America is not just a country, it's an idea.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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Complexity means distracted effort. Simplicity means focused effort.
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People should realize we're jerks just like them.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Do we have the will to make poverty history?
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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Mock the devil, and he will flee from thee.
Edward de Bono
The mind can only see what it is prepared to see.
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Complexity creates confusion, simplicity focus.
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You cannot look in a new direction by looking harder in the same direction.
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono