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On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Charity
Trade
Poverty
Unstoppable
Justice
Appalling
Idea
Hypocrisy
Ideas
Campaign
Campaigns
Reform

More quotes by Edward de Bono

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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
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Complexity means distracted effort. Simplicity means focused effort.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Creativity makes life more fun and more interesting.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de Bono
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Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.
Edward de Bono
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
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Logic will never change emotion or perception.
Edward de Bono
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
Edward de Bono
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There is no doubt that creativity is the most important human resource of all.
Edward de Bono
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
Edward de Bono
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I think school is a place where thinking should be taught.
Edward de Bono
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The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono
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The effective thinker treats arrogance as the major sin of thinking.
Edward de Bono
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward de Bono
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Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono