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It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Action
Truth
Enough
Replace
Rage
Lying
More quotes by Edward de Bono
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
You cannot look in a new direction by looking harder in the same direction.
Edward de Bono
Complexity means distracted effort. Simplicity means focused effort.
Edward de Bono
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de Bono
Logic will never change emotion or perception.
Edward de Bono
There is no doubt that creativity is the most important human resource of all.
Edward de Bono
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de Bono
This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
Edward de Bono
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de Bono
Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
Asking a question is the simplest way of focusing thinking...asking the right question may be the most important part of thinking.
Edward de Bono
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de Bono
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
Edward de Bono
The mind can only see what it is prepared to see.
Edward de Bono
You can analyse the past, but you have to design the future
Edward de Bono
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
Edward de Bono
It is well known that problem avoidance is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
Edward de Bono
