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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

Edward de Bono

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Edward de Bono
Age: 88 †
Born: 1933
Born: May 19
Died: 2021
Died: June 9
Philosopher
Physician
Psychologist
University Teacher
Republic of Malta
Edward Charles Francis Publius de Bono
Need
Doubts
Needs
Useful
Good
Essential
Men
Essentials
Creativity
Doubt
Success
Times
Owes

More quotes by Edward de Bono

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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono
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Simplicity before understanding is simplistic simplicity after understanding is simple.
Edward de Bono
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono
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If you do not design the future, someone or something else will design it for you.
Edward de Bono
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If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono
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It's not enough to rage against the lie.. you've got to replace it with the truth.
Edward de Bono
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
Edward de Bono
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
Edward de Bono
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A person who knows all the answers, has an opinion on everything, has a certainty backed up by rational argument, has very little possibility of further progress. Such a person is unlikely to walk away from a discussion with anything more than a reaffirmation of how right he or she has been all along.
Edward de Bono
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
Edward de Bono
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Edward de Bono
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de Bono
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I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono
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You cannot dig a hole in a different place by digging the same hole deeper
Edward de Bono
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono
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Being right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de Bono
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America is not just a country, it's an idea.
Edward de Bono
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Creativity makes life more fun and more interesting.
Edward de Bono
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono